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Visual Configurator

Empower your buyers to make your products their own

Help your buyers take control of their search experience.

Create visually interactive experiences that will push the limits of digital customization all from one platform.

Remove Product Complexity

Empower your buyers to make choices with simple selections that help them customize or personalize your products to their liking.

Visual configuration gives you the ability to display all available products and the combinations of compatible accessories to choose from making it easier for buyers to identify and visualize what they need.


A Visually Engaging Solution

Solve many of today’s buyer frustrations through visual configuration:

  • Buyers buy faster when they can see exactly what they’re getting
  • Buyers buy more when they can view available options and compatible accessories
  • Buyers return less when they're in control of making the purchase
Whirlpool custom kitchen

Try it for yourself with our running outfit configurator

For eCommerce Brands and Retailers

‘I want to provide beautifully engaging and customizable product experience to my shoppers’

For B2B and Sales Teams

‘I want to empower my team and partners to sell more of our complex products’

For eCommerce Brands and Retailers

Deliver a personalized buying experience that stands out.

  • No IT or coding required: An intuitive and entirely self-service solution - no code needed.
  • Visual Product bundling: Combine multiple SKUs into a single configuration to provide suggestions for additional accessories and increase average order size.
  • Product Customization: Buyers can view skus to scale, add finishes and textures including text engraving and colouring in real-time.
  • Product Insights: understand what product accessories should be discontinued and influence product development decisions.
  • Simple configuration rules system: Zoovu’s visual configurator handles complex business rules and attributes to make product data and asset upkeep easy.
Lenovo demo

For B2B & Sales Teams

Empower your sales teams with remote digital selling tools.

  • Guided Selling functionality: Remove complexity by building the product in real-time and build buyer confidence - add parts and features, show details, and price as you go.
  • Sales Automation: Shorten sales cycle by removing tedious processes. Replace spec sheets with custom product visuals, created and priced in real time.
  • Manufacturing outputs: Generate print-ready files, bill of materials, assembly instructions, and send directly to the manufacturer and channel partner.
  • Eliminate training costs: deploy configurators for use by resellers and remove training costs associated with new product and features
  • Selling complex products 24/7: A visual configurator can be used by anyone and is online 24/7, 365 days of the year.
Configurator screens

Ready to try out some live visual configurators?

Kensington - Wellness
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KitchenAid - Mixers
KitchenAid - Mixers
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Whirlpool - Kitchenbuilder
Whirlpool - Kitchenbuilder
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Let’s start a visual configurator conversation.

Our experts can help you explore options and use cases today.