Visual product configurator

Turn complex products into
personalized visual configurations

Zoovu’s visual product configurator transforms complex catalogs into interactive designs that allow customers to explore, customize, and visualize products in real time. From 3D models to dynamic pricing, the platform empowers customers to build exactly what they need, while giving sales teams the insights to close deals faster.

Gartner Magic Quadrant logo G2 logo Capterra logo and star rating 4.8/5

Trusted by global leaders in product
customization and customer experience

Zoovu’s visual product configurator empowers global brands to design,
launch, and scale personalized product experiences.

Einhell success story

Einhell increased sales by 60% in 3 months

Canon success story

Canon drove a 53% increase in conversion rate

Two workers looking at open laptop

Microsoft saw 25% growth in conversion performance

97% faster quotes.
27% higher conversions.

Simplify configuration, amplify results

Zoovu’s visual product configurator simplifies product customization through real-time 3D visualization,
conditional logic, and dynamic pricing, helping every customer configure with confidence.

Visualize every detail

Bring your products to life with 3D models, interactive designs, and real-time rendering that turn static catalogs into immersive experiences.

Guide customers with intelligence

Use conditional logic and linked products to automatically show compatible options, hiding combinations that don’t work for seamless customer experiences.

Personalize every build

Empower buyers to create personalized designs using multiple option selections, custom image uploads, and responsive layouts that match your ecommerce platform.

Automate pricing and accuracy

Display dynamic pricing, apply rules automatically, and connect to your ERP and CRM systems to ensure every product configuration is accurate and ready to quote.

Real results from brands redefining
visual product customization

Across industries—from consumer electronics to manufacturing—brands use Zoovu to create interactive designs, streamline
complex configurations, and elevate the customer experience with personalized, visual buying journeys that drive measurable results.

  • Boost conversions

    Faster sales and simplified complexity

    Bosch launched multiple 3D configurator experiences with Zoovu to simplify buying for complex product categories, improving conversion rates and delivering dynamic pricing accuracy across regions.

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    Bosch product configurator
  • Increase sales

    60% increase in sales

    By connecting its product builder and conditional logic rules through Zoovu, Einhell launched new interactive configurators that made it easier for customers to create compatible product sets, driving a 60% sales increase in just three months.

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  • Boost conversions

    97% faster quoting time

    Dräger implemented Zoovu’s Visual Product Configurator to automate composite product selection for safety gear. Their new experience cut quoting time by 97% and boosted conversions by 27%.

Build, launch, and scale
visual product configurators that sell

Zoovu makes it simple for any team to design immersive, interactive 3D product configurators that simplify complex product selection, boost customer satisfaction, and accelerate sales across every channel.

Code-free configurators Simplify product discovery Accelerate quoting Expand globally Optimize with analytics

Design and launch visual product configurators without coding

  • Create powerful, interactive configurators in minutes
  • Use Zoovu’s intuitive interface and pre-built themes to build 3D configurators with no IT support
  • Personalize recommendations through guided selling assistants to improve engagement
  • Deliver dynamic, branded experiences that increase conversions across devices
Euronics saw 8x lower cart abandonment with Zoovu AI Search than the retail average.

Make it easy for buyers to find and design compatible product sets

  • Turn complex catalogs into cohesive configurations
  • Automatically clean, standardize, and enrich product data from thousands of SKUs
  • Map product relationships and compatibility with AI-powered attribute linking
  • Help customers visualize full product sets and make confident purchase decisions
Canon product finders drove a 53% lift in conversion rate.

Cut sales cycles from months to days

  • Accelerate quote creation and deal execution
  • Integrate configurators with CPQ and CRM systems for real-time quoting
  • Allow buyers to save, submit, and share configurations for instant RFQs
  • Capture zero-party data to improve personalization and shorten the sales cycle
KitchenAid configurator saw a 65% increase in average order value.
Omnichannel ecommerce syndication

Scale globally in minutes, not months

  • Deploy anywhere, instantly Embed configurators on ecommerce platforms, retail sites, and partner portals with two lines of code
  • Translate experiences automatically to support multilingual customers
  • Manage every configuration across brands, regions, and channels from one dashboard
Einhell reduced search abandonment by 35% with smart recommendations.

Turn insights into smarter marketing and sales strategies

  • Use behavioral data to guide continuous improvement
  • Analyze how buyers interact with configurations to uncover high-performing products
  • Optimize product catalogs, pricing, and merchandising with real-time analytics
  • Use insights to power targeted campaigns that drive loyalty and growth
Used across 3.38M+ interactions with a 71% helpfulness rating from buyers.

See how global brands use Zoovu's product configurators to lift revenue and elevate customer experience

See how to build your own product configurators

Power every configuration and
customization from one intelligent platform

Zoovu unites visual product configuration, AI-guided selling, and data enrichment in a single, scalable platform.
Simplify complex catalogs, accelerate the buying process, and improve customer experience across every ecommerce platform.

Give customers a hyper-personalized shopping experience
while staying compliant, accessible, and secure

GDPR compliant
Comply with GDPR

Zoovu is GDPR compliant so your customers' data is private and secure

WCAG and ADA compliant
Build for WCAG and ADA requirements

Zoovu's design tools allow you to build assistants that align with accessibility regulations

AICPA SOC
Secure your data with SOC 2 Type 2

Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected

Integrate Zoovu with your PIM, ERP, CRM, and
any other system you rely on

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Frequently asked questions

A visual product configurator is an interactive tool that allows customers to design and personalize complex or composite products in real time. Using 3D models, custom images, and interactive layouts, customers can visualize their choices, compare options, and build customized bundles without needing technical expertise.

With Zoovu’s visual product customizer, ecommerce brands can display detailed descriptions, apply conditional logic to prevent errors, and guide users to compatible products—creating intuitive, visually engaging shopping experiences that improve customer satisfaction and boost conversion rates.

Many organizations try, but few succeed. Building a custom configurator from scratch requires mastering data cleansing, product relationships, 3D rendering, and dynamic pricing—often resulting in high costs and inconsistent performance.

That’s why global brands like Bosch, KitchenAid, and Einhell rely on Zoovu. Our platform simplifies product customization with prebuilt logic, custom configurator skins, and seamless integration across major ecommerce platforms. With Zoovu, you can deliver professional-grade results without endless maintenance or coding complexity.

Yes. Most businesses struggle with fragmented or inconsistent data, and Zoovu was built to fix that. The platform uses AI to automatically collect, clean, and standardize information from PIM, ERP, and CRM systems, as well as PDFs or web catalogs.

Once cleaned, your product data becomes structured, enriched, and ready for technical purposes such as dynamic pricing, linked product recommendations, and visual configuration. This means your team can launch unlimited configurations confidently, with accurate data powering every product builder.

Implementation time depends on data complexity, catalog size, and desired interactivity. With Zoovu, most brands launch a full 3D product configurator within two to four weeks.

The platform’s intuitive builder supports collapsible menus, multiple option selection, and custom image upload, allowing non-technical teams to create interactive designs quickly. Larger projects with complex integrations or conditional logic may take longer, but Zoovu’s Priority Support team ensures your demonstration pages and live experiences are delivered on schedule.

Zoovu is built for enterprise-grade security and compliance. The platform is SOC 2 Type II certified, fully GDPR compliant, and adheres to WCAG and ADA accessibility standards.

All customer data is encrypted, anonymized, and never shared for third-party tracking. Whether you’re managing custom images, user uploads, or customer configurations, Zoovu safeguards every interaction to maintain trust and transparency.

Yes. Zoovu integrates seamlessly with leading CPQ, PIM, ERP, and CRM systems to ensure every product configuration remains accurate and up to date.

From syncing dynamic pricing models to embedding configurators on your ecommerce platform, Zoovu ensures full compatibility across your digital ecosystem. For more information or to discuss your integration setup, contact us to schedule a personalized demonstration page walkthrough.