How to create a great interactive gift finder–Best practices

interactive gift finder best practices
In this article

Key takeaways from this article

  • Learn the essential best practices for creating an engaging interactive gift finder.
  • Understand how to design a user-friendly, visually appealing shopping experience.
  • Discover ways to ask the right questions to guide shoppers toward relevant gifts.
  • Find out how to promote your gift finder through email, mobile optimization, and social media.
  • See how curation and simplicity can boost conversions and reduce shopper overwhelm.

In this previous post, we explored several interesting examples of interactive gift finders.

Before you can begin building an effective gift finder, you’ll need to understand what defines a “good” gift shopping experience. Ultimately, the goal of your solution must be to offer the necessary level of guidance and curation that helps gift-hunting shoppers find suitable gift quickly.

Building interactive product finders can be difficult, especially when faced with restrictions on your budget, time, or resources. Apart from designing an engaging and compelling UX, you’ll have to have a system in place to easily manage and update the products – given that stock levels, offers, and prices are likely to change.

And that’s not all. The gift finder also has to be “intelligent” enough to generate relevant suggestions based on different user needs and preferences, because you’ll want to prevent situations like these…

Looking to avoid unnecessary challenges such as the ones listed above? Using a flexible technology platform rather than taking the time to develop a static, hard-coded finder yourself, is likely your best option.

For example, many retailers and brands found success with the Zoovu AI Conversational Marketing Platform to create their own targeted gift finders. It comes with a highly interactive WYSIWYG advisor builder to create, design and tweak advisors. Perhaps most notably, it reduces the overall development effort by around 75%, allowing you to go-live faster. The powerful SaaS solution also integrates product data management features, an analytics dashboard, and automation capabilities to further speed up the process.

Whichever way you go, here are some best-practice tips to make your gift guide more effective.

Create an immersive experience

If you want to use a gift guide to create a compelling experience for your audience, then you can’t simply provide them with a list of possible purchases. You need to give them an interactive experience that centers around the personality, interests, and requirements of the gift recipient.

It needs to be easy to navigate and visually appealing, while still being brand-consistent. Get creative with typography, colors, and high-resolution images so that your solution is inviting and attractive to potential users.

Ask the right questions

Your solution should not be just another impersonal filtering tool. The questions you are posing to the user should be presented in a familiar, personable tone: similar to conversations had between sales associates and shoppers in store. Each question should help them to get closer to suitable gifts. Remember: your questions need to be easy to answer, personal, relevant, and needs-oriented.

Curate

If you have a large catalog, rather than pulling your entire product line into the gift finder, instead carefully curate products to integrate e.g. by popularity and/or relevance with a particular audience. When creating an interactive gift guide, it's advisable to have a plan in place for creating versions for various occasions, holidays, or seasons. In any case, it’s wise to update them continuously.

Don't overwhelm

The goal is to help shoppers find the right gift with ease. You don’t want to overwhelm them with multiple pages to browse through. Limit the displayed items, use visual cues to highlight best matches, and help users understand why you’ve recommended them.

Use eye-catching visuals

Your gift guide should showcase your items visually to capture the attention of your audience. Remember that today’s customers retain visual information better than written information, and high-quality pictures – both in the quiz and the results – make your guides more appealing.

Make checkout simple

Ideally, a customer’s journey through using your gift advisor would end in making a purchase. It’s crucial that your advisor process is integrated to allow for that. Make sure to use clear call-to-action buttons that allow users to seamlessly add items to a wish-list or their shopping cart.

The season of the ecommerce replatform is over. This is what’s replacing it.

Promote through visual email campaigns

You could have the most well-designed, highly-targeted gift advisor out there, but what good does this do unless people actually see it? Make the most out of the advisor that you’ve created. Promote your gift guide by focusing on making your campaign emails as “visual” as possible.

Visual campaigns are aesthetically pleasing, appeal to the emotional side of shoppers, and are oftentimes easier to absorb than text-based emails. With an image, you can show your customers exactly what they can get from your gift advisor, without having to explain the complexities. In a time when people are searching for simplicity, visuals can go a long way in terms of improving your chances of success.

Make sure you're mobile-friendly

Today’s customers expect their online shopping experiences to be completely mobile-compatible. After all, US adults spend around 59% of their time on their smartphones. As studies show that 75% of smartphone shoppers will use their phones during the holiday season, it's important that you make your gift guides as mobile-friendly as possible.

Test your guides for mobile operability (on several different devices) and make the purchasing process is as streamlined as possible.

Use social media

Social media is a powerful tool to interact with modern audiences. Take advantage of it by posting your gift guides on the social media channels most popular among your customer base.

Best practice Action Why it matters Implementation tip
Create an immersive experience Design the gift finder around the personality and needs of the gift recipient. Engages shoppers by making the experience personal, interactive, and visually appealing. Use brand-consistent colors, typography, and high-resolution images.
Ask the right questions Use a conversational tone to guide shoppers toward suitable gift ideas. Helps replicate an in-store sales conversation and builds trust. Keep questions relevant, easy to answer, and tailored to customer needs.
Curate product selection Feature only the most relevant or popular products in the finder. Prevents choice overload and ensures recommendations feel intentional. Update regularly for occasions, holidays, or seasonal changes.
Avoid overwhelming users Limit product results and highlight best matches visually. Keeps navigation simple and decision-making fast. Explain why each product is recommended to improve trust.
Use eye-catching visuals Incorporate high-quality product images throughout the experience. Improves recall and engagement with product recommendations. Feature images in both quiz questions and results.
Simplify checkout Make it easy for shoppers to add items to cart or wish list. Reduces friction and increases conversion rates. Use clear CTAs and integrate with the purchase flow.
Promote visually in emails Use visual email campaigns to showcase the gift finder. Drives traffic and communicates value quickly. Show sample results in email images to spark curiosity.
Ensure mobile-friendliness Test and optimize the gift finder for mobile devices. Meets shopper expectations and increases accessibility. Test on multiple devices to ensure seamless navigation and checkout.
Leverage social media Share the gift finder on platforms popular with your audience. Expands reach and encourages engagement. Use short videos or carousel posts to show how it works.

One of the best things you can do for your customers is inspiring them and simplifying their decision-making and shopping process. A guided solution, such as an interactive gift finder, could help you to introduce the incredible experience your customers are looking for.

Do you want to create your own gift finder? Head over to Zoovu to get started.

Better data, experiences, and intelligence drive better outcomes every time.

Book a demo