Ecommerce sales strategy With $169 million in funding, Zoovu embarks on a global mission to improve content discovery Rob Mullen June 15, 2022 3 mins read In this article Key takeaways from this article Learn how Zoovu secured $169 million in growth capital from FTV Capital to accelerate its mission in product discovery. Understand how this investment will enhance Zoovu’s AI-powered discovery platform for enterprise ecommerce brands. Discover Zoovu’s focus on enabling businesses to deliver hyper-personalized shopping experiences at scale. See how Zoovu plans to expand integrations, product capabilities, and global reach with this funding. Explore the market opportunity for intelligent product discovery as a key driver of ecommerce growth. Today marks an important moment in Zoovu’s journey as we announced our $169 million Series C funding led by FTV Capital, a sector-focused growth equity investor in innovative enterprise technology & services based in New York City. I would like to thank FTV Capital for understanding the value that our all-in-one AI-driven discovery platform brings to the market through the reduced time needed to find contextually relevant content to 48x ROI by providing customers with what they need and want. This latest funding ensures that we continue to accelerate our investment in AI Discovery by being able to further our focus on 3 core elements: Continued development in our AI content tagging capability dramatically accelerates transforming non-structured content (e.g., PDFs) into 100% accurate, machine-ready-product content that is then used to facilitate superior content navigation and discovery. Investment in automation features and capabilities aimed at increasing operational efficiencies and reducing resource dependency to help our customers improve productivity while still benefiting from driving sales and attaining ROI. Growing our presence in the US with a focus on expanding our go-to-market team in Boston, which serves as our global headquarters, to support our growing North American customer base. Core element Focus area Why it matters AI content tagging development Transform unstructured content like PDFs into accurate, machine-ready product content to enhance content navigation and discovery. Accelerates time-to-value, improves search accuracy, and enables customers to find exactly what they need faster. Automation capabilities Increase operational efficiency and reduce resource dependency while maintaining sales growth and ROI. Boosts productivity, reduces costs, and sustains long-term performance without scaling resources proportionally. US market expansion Grow the go-to-market team in Boston to support a growing North American customer base from the global headquarters. Strengthens customer relationships, accelerates adoption, and drives revenue growth in a key market. With these commitments to our product in motion, our mission to be the global leader in contextual discovery remains clear: ensuring businesses from all sectors can help their customers find what they are looking for with ease and accuracy on digital channels. Zoovu’s intuitive, all-in-one AI platform is built to support enterprise businesses by delivering contextual content discovery experiences that improve operational efficiencies and drive revenue. Lastly, I would like to thank Zoovu’s employees and customers. Our employees' dedication to creating and delivering an exceptional platform has undeniably been a significant part of our success over the last few years. Our customers' investment in our platform and desire to be at the forefront of adopting innovative approaches to the customer experience on ecommerce channels.
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