Best product configurators for enterprise ecommerce in 2025

Key takeaways from this article

• Zoovu: Best choice for enterprise ecommerce businesses needing AI-powered 3D product configurators.
• Combines guided selling, conversational commerce, and CPQ automation.
• Integrates with SAP, Salesforce, and Adobe Commerce.
• Designed for complex configurations across global catalogs.

Experience-driven commerce: Why configurators are now essential

Enterprise ecommerce no longer competes on price or selection alone. It competes on experience. 3D product configurators are now critical tools for delivering engaging, personalized interactions that increase conversions and reduce return rates. From fashion to furniture to industrial equipment, the right product configurator turns complex product catalogs into simple, user-guided journeys—powered by visuals, logic, and real-time updates.

If you're leading ecommerce strategy, you've likely seen how complexity slows down the buying process. Product configurators help simplify that. They let customers personalize what they’re buying—everything from the color and materials to more technical features—while updating visuals and pricing in real time. That level of control builds confidence. No guessing, no back-and-forth. Just a smooth path from selection to checkout. And because these tools work just as well on mobile as they do on desktop, customers can build their ideal product wherever they are. It’s not just about aesthetics—it’s about removing friction, improving satisfaction, and making it easier for customers to say yes.

Choosing a product configuration software

Zoovu leads the market in 3D product configurator software by combining guided selling, AI-driven decision logic, and a user-friendly interface. With support for CPQ Product Configurators and integration into major ecommerce platforms like SAP, Salesforce, and Adobe Commerce, Zoovu is ideal for enterprise-level businesses looking to deliver personalized products with minimal complexity.

Competitor overview:

• Configure One: Built for industrial manufacturers but lacks a modern digital toolset or intuitive interface.
• Epicor CPQ: Offers deep CAD support but struggles with user experience and dynamic pricing flexibility.
• Threekit: Strong in 3D views and visual representation, especially for fashion retailers, but lacks configurator logic.
• Bold Product Options: Good for Shopify SMBs, but lacks custom product configurator features or immersive experience.

Zoovu’s approach: Configurator + guided selling + conversational search

Zoovu blends the power of a visual configurator, conversational product discovery, and CPQ automation to support complex products and dynamic customization.

Key features:

• 3D product configuration with real-time visualization and user-driven customization.
• Conversational AI to guide customer interactions based on customer requirements and preferences.
• Dynamic pricing and BOM generation for configured products.
• Business logic engine to enforce compatibility and rule-based product variants.
• Easy deployment across digital platforms with localization for global ecommerce businesses.

How product configurators improve ecommerce performance

Create a personalized shopping experience

Customers want to design custom products that reflect their individual preferences. Whether configuring a piece of furniture, building a product bundle for their KitchenAid Mixer or customizing athletic footwear, a 3D configurator allows them to select the materials, sizes, finishes, and features that matter most.

Increase customer engagement

Visual representation and 3D views keep shoppers engaged longer than static images or a flat image gallery. Interactive product customization builds a deeper connection between customers and products.

Improve the buying process

Configurators simplify complex product configurations and remove friction from the sales process. Users make informed decisions based on live previews and accurate pricing, which builds a sense of ownership and improves confidence.

Streamline the sales process

Sales teams benefit from a faster CPQ flow. Configured products feed directly into business systems with exact specifications, saving time and eliminating errors in product configurations.

Build customer loyalty

By delivering an immersive experience that aligns with customer preferences and expectations, configurators help foster emotional connection and long-term customer loyalty.

Leading enterprise product configurators for 2025

These are the top tools in the market. Zoovu leads in configurator depth and backend intelligence, while others specialize in visuals or CAD workflows.

Choosing a configurator isn’t just about picking a flashy interface. It's about finding the right fit for your business goals, product complexity, and customer needs. Here's how some of the top players stack up—and where Zoovu sets itself apart.

1. Zoovu

Built for enterprise ecommerce. Zoovu brings guided selling, real-time 3D product configurators, and dynamic pricing into one platform. It’s ideal for global teams managing complex catalogs, where consistency and backend logic matter. Zoovu connects every touchpoint—from product discovery to checkout—making it easier to scale across regions and channels.

2. Configure One

Strong in manufacturing, especially if you need CAD tools or BOM management. But it feels more like an engineering tool than a customer-facing experience. The interface can be clunky, and it’s not designed for teams focused on digital engagement or frontend UX.

3. Epicor CPQ

If your business is heavy on CAD or you use SolidWorks, Epicor CPQ might be worth exploring. It automates a lot of engineering work, but ecommerce usability is limited. The backend support can be slow, and it’s not the smoothest experience for marketing or sales teams.

4. Threekit

Great visuals, especially for retail and fashion. If AR and 3D photography are your focus, Threekit delivers. But it lacks deep configurator logic and isn’t ideal if you need rule-based compatibility or CPQ functionality.

The best product configurators (2025 edition)

Read more

5. Bold Product Options

Good for small Shopify stores. Easy to install and use, with simple customization fields. But it’s not built for scale. No visual configurators, no backend logic, and no dynamic pricing. It works if your product catalog is small and straightforward—but not beyond that.

Examples of Zoovu configurators in use

Want to see this in action? Schedule a Zoovu demo to explore our enterprise-ready visual product configurators.

• Steelcase: Used Zoovu’s configurator to offer flexible workspace product bundles, enabling users to mix and match desks, chairs, and partitions in real time.
• Vaillant: Delivered a dynamic heating system configuration experience, helping installers select models based on property requirements, local regulations, and available accessories.
• Häfele: Simplified the process of configuring complex cabinetry and furniture fittings, turning a highly technical catalog into a guided, visual exploration.

These examples show how Zoovu reduces quoting time, eliminates configuration errors, and supports complex ecommerce product catalogs with precision.

Essential features of a modern enterprise configurator

What to consider when choosing a product configurator

Use case: Configuring complex appliances and kitchen products

For brands like BSH, enabling customers to personalize appliances like ovens or dishwashers isn’t just a nice-to-have—it’s a core part of the buying experience. Through Zoovu’s configurators, shoppers can choose from a wide range of product variants tailored to regional specs, available finishes, and technical requirements. This streamlines the decision-making process and reduces errors during fulfillment.

KitchenAid delivers a similar experience in the countertop appliance space. Their use of a 3D product configurator helps customers visualize stand mixers and attachments in real time, toggle options like color or bowl size, and instantly see pricing updates. This interactive, visual experience has helped KitchenAid boost both customer engagement and satisfaction.

Use case: Custom athletic footwear

Online configurators are now common in the fashion industry. For example, a shopper creating custom athletic footwear can toggle between laces, materials, and colors. The interactive interface delivers an immersive experience with accurate pricing updates and real-time 3D views.

Key benefits of using a 3D product configurator in ecommerce

• Create configurable products that match customer specifications.
• Improve customer engagement with personalized products.
• Support the sales team with automated configuration processes.
• Align configuration options with manufacturing processes.
• Capture customer requirements and map them to available business materials.
• Provide demonstrations of product configurators on ecommerce product configurator websites.

Whether you're configuring electronic devices, furniture pieces, or custom business cards, ecommerce product configurators align customer experience with backend logic—delivering better outcomes for both shoppers and teams.

Try Zoovu’s visual product configurator.