2026 Manufacturers CPQ Buying Guide

How visual configuration transforms complex B2B buying into a self-service experience.

Most CPQ platforms were built for sales reps, not buyers. As customer expectations rise, manufacturers face long quoting cycles, fragmented data, and missed opportunities. The result: frustration on both sides of the buying experience.

Discover how leading enterprises are transforming complex, manual quoting into intuitive, visual experiences that drive buyer confidence and accelerate sales.

In this report, you’ll learn:

• Why traditional CPQ falls short: Slow quoting, high error rates, and limited scalability
• How leading manufacturers modernize: Honeywell, Dräger, GE HealthCare, GROHE, and Bosch use Zoovu to power self-service CPQ
• Proven business impact: 42% faster quotes, lower costs, and scalable buyer experiences
• AI-powered growth: Turn complex catalogs into guided, visual buying journeys that boost engagement