Guided Selling in the Age of AI: Strategies for 2026 to Empower Buyers and Boost Conversions

In today’s digital-first landscape, buyers expect more than just a product catalog. They want clear, confident guidance at every step of their journey. Whether you’re a B2B manufacturer with a complex catalog or a B2C retailer with rapidly shifting consumer expectations, the pressure is on to simplify discovery and decision-making.

Join Zoovu for an in-depth conversation on how guided selling is transforming ecommerce and digital sales. We’ll explore how AI-powered product discovery tools replicate the consultative experience of a top-performing sales rep. These tools help buyers find the right products faster, with confidence, and across any channel.

Whether you’re just getting started or scaling your guided selling strategy, this session will give you practical insights to enhance the buyer journey and drive results.

• What guided selling really means in the context of B2B and complex catalogs
• What guided selling really means for both complex B2B catalogs and dynamic B2C product assortments
• How to design discovery flows that adapt to different buyer roles, use cases, and shopping behaviors
• Real-world examples of guided selling driving higher engagement, satisfaction, and conversion
• Steps to integrate guided selling into your existing tech stack without overhauling your ecommerce platform