Making sense of the technical aspects of toys does not inspire fun in the minds of customers. That’s why LEGO enlisted Zoovu to turn a complex buyer journey through thousands of sets of block, brick, and figurine sets into discovery experiences that instill excitement in the minds of miniature builders.

Zoovu enables LEGO to expedite the product discovery experience and deliver the right set into the hands of customers. Intelligent chat offers real-time support throughout the buying process and drives engagement to ensure customers are confident in their purchases.

With success realized at its online store, LEGO syndicated its experiences to dozens of distribution partner carrying its products online, reaching audiences all over the world with the power of Zoovu solutions.