The 6 best guided selling software for ecommerce

Key takeaways from this article

• For enterprise companies selling complex products, Zoovu offers a guided selling solution that integrates into search, product configuration, and bundling in one AI-powered platform.
• For mid-sized retail brands, Crobox can support campaign-driven conversion experiments.
• For product quizzes, lookbooks, and gamified seasonal campaigns Dot.vu is a relatively simple product to implement.
• Excentos or Neocom can support quick product finders, suited for simple advisory flows or plug-and-play product matching.

Competitive ecommerce brands have moved beyond static filters and rigid product grids. Ecommerce shoppers interact more conversationally—asking questions, expecting relevant answers, and looking for the same kind of guidance they’d get from an in-store associate. Guided selling delivers that experience at scale, using interactive, needs-based conversations to understand needs, clarify product specifications, and present personalized recommendations in real time.

As a form of conversational commerce, guided selling turns every touchpoint into a two-way dialogue that reduces friction, shortens the sales cycle, and increases customer satisfaction. When powered by artificial intelligence, machine learning, and predictive analytics, it transforms each customer interaction into a confident buying decision.

With ecommerce brands adopting a more conversational selling strategy, the market for guided selling software has expanded with a range of solutions. Some focus on narrow use cases like interactive quizzes while others, like Zoovu, deliver an enterprise-scale platform that merges multiple solutions—search, product configuration, and personalized recommendations into a single, AI-powered experience. Below, we break down the best guided selling software for ecommerce—starting with the platform built to power search and discovery across your entire digital ecosystem.

Ecommerce guided selling software

Why Zoovu is the #1 guided selling software for enterprise ecommerce

Zoovu is built for enterprise-scale. It doesn’t just solve one part of the ecommerce sales process—it delivers a unified, AI-powered platform that drives customer engagement across the entire buying experience.

1. Guided selling that powers search, configuration, and recommendations

From AI conversational search to complex product configurations, Zoovu integrates guided selling processes across every digital touchpoint.

Shoppers can:

• Find products through natural language processing and recommender systems
• Configure CPQ software workflows for custom or high-complexity products
• Bundle and upsell through guided selling and real-time recommendations

2. Enterprise-grade AI capabilities

Zoovu combines generative AI, predictive analytics, and customer behavior analysis to adapt recommendations in real time. Experiences scale globally with multi-language support, dealer syndication, and integrations into CRM systems like Salesforce CPQ, HubSpot, and enterprise ERP/PIM platforms.

3. AI-ready product data

The platform’s data enrichment tools transform incomplete data, messy product attributes, product feed inputs, and product catalog structures into AI-ready assets. This enables the most accurate use of data through each ecommerce experience.

4. Proven conversion results across industries

From Bosch’s Accessory Advisor to GE Healthcare’s Ultrasound Configurator, Zoovu has helped leading brands achieve up to:

• 53% increase in conversions from guided recommendations
• 65% boost in average order value from AI-powered bundling
• 35% decrease in search abandonment

Other guided selling solutions in the market

While Zoovu delivers an enterprise-scale solution, other vendors operate as single-point solutions targeting specific use cases or market segments.

2. Crobox

Target market:

Mid-sized retail and DTC brands focused on behavioral targeting.

Strengths:

Uses behavioral profiling and psychological triggers to personalize product messaging. Good for experimentation and A/B testing in consumer retail environments.

Limitations:

No deep configuration support, limited integration with enterprise CPQ or ERP systems, and no unified data enrichment for complex catalogs.

Ideal use case:

Campaign-driven conversion optimization for lifestyle or fashion brands with small-to-medium product catalogs.

3. Dot.vu

Target market:

Marketing teams in B2C retail, beauty, and consumer goods.

Strengths:

Specializes in interactive experiences like quizzes, lookbooks, and gamified campaigns that capture customer data for lead generation.

Limitations:

Primarily campaign-focused; lacks persistent guided selling flows, AI-driven product configuration, or large-scale product catalog support.

Ideal use case:

Seasonal marketing campaigns or engagement-driven promotions where entertainment is a primary conversion lever.

4. Aiden AI

Target market:

Small-to-mid ecommerce brands seeking natural language product discovery.

Strengths:

AI-powered conversational search that interprets customer queries for faster product matching.

Limitations:

Works best with limited SKUs; lacks full multi-language, multi-market capabilities and complex configuration logic.

Ideal use case:

Consumer electronics or specialty retail brands that want to add conversational search without overhauling the tech stack.

5. Excentos

Target market:

B2C retail and manufacturing brands needing product advisors.

Strengths:

Long-standing player in guided selling with templated advisor flows for product selection.

Limitations:

Narrower focus on advisory flows without the integrated AI enrichment, bundling, or global scalability of enterprise platforms.

Ideal use case:

Single-product-line advisors for appliances, consumer electronics, or sporting goods.

6. Neocom

Target market:

Consumer brands looking for a quick-to-launch product finder.

Strengths:

Guided selling widgets and product finders that can be embedded into ecommerce platforms with minimal coding.

Limitations:

Limited AI depth, minimal configuration support, and not suited for enterprise-scale catalog management or complex product rules.

Ideal use case:

Small-to-mid brands seeking a plug-and-play guided selling tool for straightforward product matching.

The enterprise difference

The best guided selling software for ecommerce isn’t just a plug-in or campaign tool—it’s a sales enablement platform that:

• Connects search, configuration, and recommendations into one ecommerce platform
• Powers personalized interactions across all buyer touchpoints
• Delivers the scalability and security required by sales organizations handling product complexity and global markets

That’s where Zoovu stands apart. From the first search to final purchase it’s reshaping the entire customer journey.

See why enterprise leaders choose Zoovu for guided selling at scale. Book a Demo