Zoovu Appoints New C-Suite Executives to Lead Next Phase of Company's Growth

Zoovu Leadership team

Zoovu names SaaS Industry Veterans David Dean to CFO and Ken Yanhs to CMO to Accelerate Adoption of AI-Powered Product Discovery and Ecommerce Experience Platform

BOSTON, Mass. – March 23, 2023 – Zoovu, the AI-powered product discovery and ecommerce experience platform leader, today announced the appointment of new C-Suite executives as well as establishing the company's headquarters in Boston. Joining Zoovu's recently appointed CEO James Novak are David Dean, chief financial officer (CFO), and Ken Yanhs, chief marketing officer (CMO).

Dean was most recently the CFO at Fiix Software where he led all finance and operations functions for the SaaS provider of cloud-based preventative maintenance solutions. In that role, he worked alongside CEO James Novak to rapidly grow the company and achieve a successful acquisition by Rockwell Automation (NYSE: ROK). Prior to Fiix, Dean spent five years in financial and operational leadership positions at Intelex Technologies as the business raised growth equity financing and became a global leader in its market. He was the vice president of finance at the time of the company’s sale to Fortive (NYSE: FTV) in 2019.

Yanhs joins Zoovu from IntelyCare, a leading intelligent workforce management solution for healthcare providers, where he served as senior vice president of marketing. He joined the technology startup in 2019 and helped it become the fastest growing private company in Massachusetts with 2022 revenue in excess of $500M. Previously, Yanhs was executive vice president of global marketing at Zappi, a leading artificial intelligence (AI) consumer insights platform.

"Zoovu is a hidden gem in the industry. It powers some of the most lucrative and engaging ecommerce and B2B shopping interactions for the world’s biggest companies including Microsoft, 3M, and LEGO," said James Novak, Zoovu CEO. "As we enter the next phase in the company’s history and build out the executive team with seasoned and proven leaders like David and Ken, we are excited to share our vision with more brands who see the importance of helping consumers find exactly what they are looking for in the buying journey and solve the fundamental problem of product discovery."

The executive appointments and headquarters move from the UK to Boston reflect the commitment by Zoovu and its investors to growing the company into a global leader in ecommerce.


About Zoovu

Ecommerce is broken. Zoovu, the #1 AI-powered product discovery platform, was born to fix it. We help B2C, B2B, and retail companies unlock their product and customer data to build exceptional ecommerce experiences, capture better insights, and drive breakthrough results. The world’s largest ecommerce businesses, like Microsoft, 3M, LEGO, and Einhell, use Zoovu to sell more and increase customer satisfaction while cutting operational costs and leveraging insights into customer behavior to grow faster. Headquartered in Boston, Zoovu is a global company with over 250 employees and offices in EMEA and North America. Learn more at


Media Contact:

Kathy Keating
Point B Partners
[email protected]