PDP Optimization Software for Ecommerce

Product discovery doesn’t end at the PDP. That’s where it starts.

Zoovu helps shoppers understand what they’re buying, why it fits their needs, and answers last-minute questions, right on the product page. No more drop-offs, just confident, high-converting journeys from discovery to decision.

Book a demo

zoovu ai for ecommerce hero

Optimizing product pages for the world’s leading ecommerce brands

Under Armour logo
Canon logo
Microsoft logo

The problem with "optimized" PDPs

Most ecommerce teams follow the same optimization playbook: fast load times, high-quality product and lifestyle imagery,
and a few feature rich bullet points. These “tweaks” are essential, but they’re no longer enough.

When product pages fall short, shoppers disappear

If shoppers can’t ask questions, understand why a product fits their needs, or even find the right page to begin with, they’ll drop off long before they ever convert.

The missing layer: intelligent, interactive guidance

What today’s PDPs lack is conversation. Zoovu’s AI shopping assistant, Zoe, guides shoppers to the right product, to translating specs into customer-friendly language, to answering last-mile questions in real time, Zoe turns product pages into high-performing sales tools.

quickly cpq

Lost revenue from missed connections

Without a smarter, more personalized approach to search and product discovery, even your best-designed PDPs will leave revenue on the table.

Your customers expect better

71%
of consumers expect personalization
81%
of adults aged 18-55 said Gen AI would be valuable when shopping online
56%
of consumers are more likely to become repeat buyers after a personalized online shopping experience
Ecommerce Shopping Assistant

Make every product page interactive

Our ecommerce assistant, Zoe, sits directly on your PDPs, ready to answer customer questions in real-time. Whether it’s “how long does the battery last?” or “Is this camera good for low-light photography?”, Zoe responds with product-specific insights that drive faster decisions and reduce buyer hesitation.
  • Reduce pre-purchase friction and abandonment
  • Boost conversion by answering last-mile buying questions
  • Build trust by delivering instant, product-specific answers
  • Keep shoppers on-site and engaged longer
microsoft logo

Microsoft uses AI-powered product advisors to guide millions of customers around the world to the right products

zoe panasonic
AI Search for Ecommerce

Bring the right customers to the right pages

Getting the PDP right is only half the battle. Zoovu's conversational AI search understands customer intent far beyond basic keywords.
  • Improve product-page relevance and reduces bounce
  • Connect high-intent shoppers to purchase-ready products
  • Eliminate dead-end search experiences that frustrate buyers
  • Support upsell by matching intent to higher-value options
laptop and hand

Example: If a shopper searches for a “laptop for school,” they’ll land on product results scored for the attributes that matter: portable, lightweight, and energy efficient products. Not just a zero-results page.

zoovu ai search
Product Data Enrichment

Translate complex tech specs into language customers understand

Zoovu’s Data Platform transforms complex specifications into simple, benefit-driven descriptions that shoppers instantly understand. Instead of "256GB SSD," customers see "Enough fast storage for school files, photos, and gaming saves, without slowing you down." This clarity builds trust, reduces bounce rates, and increases add to cart rates.
  • Help customers understand why a product is right for them
  • Minimize returns by aligning expectations and benefits
  • Turn passive product pages into persuasive sales tools
  • Speak the customer’s language, not the engineer’s
product data enrichment
Merchandising Insights

AI-powered insights that drive your strategy

Turn customer interactions into actionable insights to drive conversions and optimize merchandising strategies.
  • Learn from real-time user behavior to continuously refine recommendations
  • Provide data-driven insights for merchandising and campaign optimization
  • Support A/B testing and performance tracking to measure effectiveness
 real time data

Unlock measurable growth with Zoovu.
See the difference AI-powered discovery makes.

>20%
Increase in engagement rate
>15%
Increase in PDP click rate
>25%
Increase in conversion rate
>27%
Increase in in-store revenue

How Zoovu powers personalized
PDP experiences

Conversational AI search

Move shoppers from broad discovery to an exact product fit faster with conversational AI search.

AI-driven product matching

Every PDP visit is a result of understanding customer needs, not just keyword matching.

Personalization at scale

The most relevant attributes and benefits for each shopper’s goals are prioritized and translated into helpful context.

Real-time Q&A

Help shoppers ask about product features, compatibility, and use cases directly on the PDP.

Our AI assistant simplifies the shopping journey through intelligent conversations, dynamic recommendations, and real-time learning.

Make your team more efficient

  • Structure and enrich product data to support smarter search and discovery
  • Fill gaps in your product catalog by translating technical details into customer-driven attributes
  • Optimize discovery experiences with AI-powered data that enables personalized recommendations at every touchpoint
noble knight games lp

Deliver better customer experiences

  • Drive smarter search and dynamic recommendations through AI-enriched product discovery
  • Create dynamic Q&A flows and hyper-personalized product content that adapts to each shopper’s goals
  • Answer product-related questions in real-time with conversational AI that boosts confidence and accelerates conversions
embed product discovery

Use insights to optimize and expand with purpose

Information

  • Product related
    How much storage does this laptop have?
  • Clarification related
    What does DDR5 mean?
  • Use case related
    Is this laptop good for traveling?

Insight

  • Purchase indicators
    Customers identifying as online gamers spent 2x more
  • Personas
    Gamers from Germany prefer greater detail in the explanations
  • Product needs
    The most common feature identified as a need before the purchase was a touchscreen

Action

  • More targeted marketing
    Identify and target high-intent customers with retargeting campaigns
  • Merchandising strategy
    Adjust product listings to show high-end items first for certain personas
  • PDP optimization
    Highlight features that are asked about most or lead to conversions

Integrate Zoovu with your PIM, ERP, CRM, and
any other system you rely on

SAP logo integrationHubSpot logo integrationShopify Plus logo integrationSalesforce Commerce Cloud logo integrationWooCommerce logo integrationBigCommerce logo integrationPrestashop logo integrationbazaarvoice logo integration

Frequently asked questions

Zoovu transforms static PDPs into dynamic, customer-first experiences. By using AI to match shoppers with the right products, explain complex specs in everyday language, and answer real-time product questions, Zoovu removes friction from the buying journey and drives higher conversions.

While traditional PDP optimizations focus on visuals and load times, Zoovu goes deeper, matching intent, simplifying product information, and creating interactive conversations on 1000s of product pages. It’s about guiding shoppers from consideration to confident purchase, not just improving page speed.

Yes. Zoovu’s assistant, Zoe, helps shoppers find the right product faster, understand why it’s the right fit, and resolve last-minute doubts, without leaving the PDP. This builds confidence, keeps shoppers engaged, and significantly reduces abandonment at critical decision points.

No. Zoovu is built for easy integration with any ecommerce stack, including Salesforce, SAP, Shopify, Magento, and custom platforms. Our no-code tools and flexible APIs make it fast to deploy personalized, AI-driven experiences across your site without heavy development work.

Brands often start seeing measurable improvements in engagement, click-through rates, and conversions within weeks of launching Zoovu-powered PDPs.

Better data, experiences, and intelligence drive better
outcomes every time.

Book a demo