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The Conversation.

The Importance of Result Pages: Removing Barriers to Purchase

As a haircare brand with a strong legacy and commitment to tailored solutions to each customer, it is of the utmost importance Philip Kingsley to deliver that personalization to their DTC site. In this episode, Jonny Stewart, Director of Ecommerce at Philip Kingsley, discusses what they've learned about their sales mix and merchandising strategy from analyzing the result pages and conversions from their Hair Care Advisor.

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