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The Conversation.

How Whirlpool Enables Channel Partners & Caters to Luxury Buyers with Configurators

In this episode, learn about how JennAir, the luxury home appliance brand owned by Whirlpool, supports channel partners and luxury buyers with digital configurators. As the Digital Strategy Lead for the brand, Glenn Roper discusses the importance of enabling sales representatives and professional buyers with the ability to easily showcase the value of using technology that enables customization at scale within the home appliance market.

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