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Social Selling on Steroids: Instagram’s New Checkout Feature

One small step for Instagram, one giant leap for your conversion rates.

Instagram made a big announcement regarding the release of their new in-app checkout feature helping brands such as Nike, Adidas and Dior, simplify the purchasing journey.

With this new in-app checkout method, consumers will never need to leave the platform or have to login and enter their payment information multiple times. Everything from interest to sale is handled within the realm of Instagram.

instagram in-app checkout shopping feature
With its new checkout feature, Instagram is taking steps to become a commerce business

We are in the middle of a retail revolution where consumers are less interested in variety and more interested in being put in front of the items they are looking for. Shoppers don’t want to find products, they want products to find them at all times, which is why it’s vital to understand the needs and wants of your customers.

In the Fortune article about the release, Vishal Shah, Instagram’s head of product said,

“Instagram is less interested in helping users find similar products—one of the features Pinterest boasts—and more focused on connecting shoppers to exact items.”

Instagram catered to their audience with the checkout release, but what else can be done to guide shoppers to the right products?

Together, conversational commerce and AI are helping direct millions of consumers to the exact items they’re looking for while helping businesses understand purchasing behaviors. By asking the questions customers won’t even think to ask and sharing relevant product information, consumers will feel satisfaction and confidence in every purchase.

This is only the beginning of the retail revolution, so it’s more important than ever to take the steps towards a simplified purchasing journey by connecting customers with the right products.


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Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.