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REPORT

2024 Gartner® Hype Cycle™ for Digital Commerce

Find out how digital commerce technology has advanced in 2024

Our key takeaways from this report:
  • 22% of businesses have gaps in their digital commerce capabilities needed to support their goals, up from 14% in 2023
  • Organizations are focusing more on growth and efficiency with the Hype Cycle debut of tech like sales AI assistants and guided selling assistants
  • Investment in generative AI continues to rise with tech like virtual assistants for customers and conversational commerce


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Hype Cycle for Digital Commerce, 2024 – Sandy Shen, 8 July 2024

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